Showing Up Daily Won’t Save You

You’re desperate to get the word out.

You want as many people as possible to know about what you’re doing.

But you don’t know what to say.

You think you’re “being consistent.”

You’re unclear, and people are confused.

Posting every day won’t fix that.

Instead, make a plan.

Create a brand.

What do you want to be known for?

What do you want people to understand, remember, and repeat about you?

Figure that out.

Everything else starts making sense.

You want great content? Better ads?

It all comes down to the story you’re telling.

If you saw the word “brand” and immediately thought “logos, designs, visuals,...”

That’s only half of it.

The other half is what goes on your landing pages, email campaigns, content, ads, and pitches.

It’s the stuff you say to people wanting to know more about what you do.

It’s how you get them to care.

So, instead of yelling loudly at strangers...

Start sending relevant messages to people who need the thing you have.

Quit fixating on showing up daily.

Figure out what you want to say first.

Create a brand.