What you say is as much a part of your brand as how you look. Most people don't know what to say. Understand the power of a strong core message for your brand.

Kervin FerreiraJanuary 31, 2023Comment

How Will the Designer Know My Vision?

Stylescapes help us set the direction, from the very beginning, to make sure we're all on the same page.

Kervin FerreiraSeptember 26, 2020Comment

Competition Creates Choices

How do you stand out? How do you connect emotionally with customers? How do you become irreplaceable?

Kervin FerreiraMarch 25, 2020Comment

What Are Brand Components?

We all intuitively know what a brand is. As life-long consumers, we know what we like and we know what to avoid. Everything in our circumference, everything we’re wearing, even the things we ingest, are branded.

Kervin FerreiraDecember 19, 2019Comment

Responsive Logos

With shrinking screen sizes and new channels for advertising, something about branding had to change: logos are no longer “one size fits all.”

Kervin FerreiraJuly 19, 2019Comment

Different Kinds of Logos

Depending on the brand, a logo can fall into one of 6 categories. Here are the different types of logos you need to know about, and when it’s best to use them.

Kervin FerreiraJuly 4, 2019Comment

Logos Don't Have to be Literal

Logos are an important part of a brand, but they aren’t everything. This is something many entrepreneurs struggle with. They realize a logo is a big deal, so they want their entire company to be represented by it. That’s a heavy load for one little logo to carry.

Kervin FerreiraJune 21, 2019 Comments

The Importance of a Brand

International companies have big budgets, hundreds of employees, and years of experience. However, branding is about emotion, and the psychology of branding works regardless of the size of your company.

Kervin FerreiraFebruary 19, 2019Comment