After sketching out countless C's, I started to hone in on a concept. I became obsessed with the thought bubble. The idea was that thoughts are the genesis of creativity. I finally felt like I was getting somewhere.
Read MoreBefore I begin tearing this logo apart, a little backstory. The year was 2005, I was working nights as a custodian at an elementary school in Brooklyn, New York. I was venturing out into the world of freelance graphic design and I was lost.
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